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Mini Cooper Commercial

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Project summary :

Brand History: 
John Cooper Works MINI seeks to maximize the thrill of getting behind the wheel in a Mini Cooper. Named after British racing legend, John Cooper, the Mini Cooper has become a trailblazer on the track, scoring victories at Monte Carlo, Daytona, and Watkins Glen. I chose to tout one of Mini Coopers most popular phrases, “A Racing Spirit Runs in the Family” as the theme for my advertisement. 
I collected my own footage on a Canon T5i camera and used my own Mini Cooper as the product. With the help of my roommates we shot all of the footage on the backroads of Rockingham County, Virginia and in the parking lot of James Madison University. I compiled the footage into After Effects where I also created the motion graphics and line animations. 
The music in this advertisement is comprised of audio recordings I took on my phone. What would be the kick drum and high hats are actually the sound of my car door closing and me shaking the keys in my hand. I uploaded these audio files into LogicPro X where it turned them into a percussive beat and added an electric synth. 
Client Details

I created this commercial for my Digital Media II class at James Madison University.

Service Provided

Video direction, story boarding, video editing, audio FX

Tools Used

Adobe After Effects