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A Closer Look...

Women’s Conference 2021 + 2022

Project summary :

Women's Conference 2021

The theme for Women’s Conference 2021 was “Already Written” and the color pallet given to me consisted of warm neutral colors. Given these guidelines, I designed the promotional slides and social media graphics for this event. The torn page edges and paper texture embody the writing motif and the undulating text displays information is a light, feminine way.

Women's Conference 2022

Our women’s conference design team was tasked with creating a brand around the theme “Send Me, I’ll Go”. The theme was inspired by the verse Isaiah 6:8 “And I heard the voice of the Lord saying, “Whom shall I send, and who will go for us?” Then I said, “Here I am! Send me.” We focused on mailing and travel imagery while designing the brand collateral. 

Light Version of the 2022 Logotype
Dark version of the 2022 logotype

When designing this logo type, I was inspired the wax seals that used to accompany letters and packages. The circle is surrounded by an organically shaped, thin line that is broken through by the type. I wanted the wordmark to look like it was breaking out of the circle and being “sent into the world”. 

Letter mark Logo used for social media posts and profile photo
Logo with type used for larger graphics as a stamp
The welcome slide shown at the beginning of the event
The slide with instructions on how to assemble the ticket into a paper airplane
Client Details

Both of these branding packages were created for InterVarsity's annual Women's Conference. I worked with a team of other creators to establish both aesthetics.

Service Provided

Branding, Typography, Layout Design, Event Design

Tools Used

Adobe Illustrator