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Bourbon and Bitters Logo Development + Branding

Bourbon and Bitters started as an online thrift store, selling vintage clothing and accessories with a southern flare. As our small business evolved we began drawing inspiration from the history and style of Broadway in Nashville, a place where priceless memories are made. Since day one we've focused on combining the most popular, yet timeless styles, with the highest quality fabrics and standards. In 2022 we opened our first retail store in downtown Nashville and we couldn't have done it without you!

The shape of the B+B logo is intended to mimic that of the traditional saloon signs that can be found in downtown Nashville. To pay homage to the boutique’s Tennessee origins, I made sure to include the triple star from the state flag at the crown of the logo. I used a serif font to exude a sophisticated elegance while still having a southern flair. 

Project summary :

Inspired by the iconic Old Fashioned, a cocktail mixed with whiskey, sugar, and bitters, this brand was created to represent the perfect pair. Whether it be leopard print with denim, wedge heels with boot cut flares, or houndstooth with leather pants, Bourbon and Bitters has the perfect combination for any customer!

Client Details

Created for a class project at James Madison University

Service Provided

Branding and Logo Design

Tools Used

Adobe Illustrator