A Closer Look...

InterVarsity Social Media Content + Branding

At the beginning of 2022 our new communications team had the opportunity to rebrand InterVarsity’s social media content. I spearheaded the rebrand by reverting back to InterVarsity’s national branding colors of blue and orange. I chose to focus on font treatment as a form of design and used a retro-inspired style to make the orange and blue combination work. Film grain, 3d text, and retro style graphics are the main focus of my rebranding efforts.

Project summary :

Along with a team of 2 designers, I was in charge of creating weekly social media graphics to keep the InterVarsity chapter informed on special events and weekly meetings.