A Closer Look...
InterVarsity Social Media Content + Branding
![](https://anna-works.com/wp-content/uploads/2023/01/c_team_graphics_mockup-01-1024x739.jpg)
At the beginning of 2022 our new communications team had the opportunity to rebrand InterVarsity’s social media content. I spearheaded the rebrand by reverting back to InterVarsity’s national branding colors of blue and orange. I chose to focus on font treatment as a form of design and used a retro-inspired style to make the orange and blue combination work. Film grain, 3d text, and retro style graphics are the main focus of my rebranding efforts.
Project summary :
Along with a team of 2 designers, I was in charge of creating weekly social media graphics to keep the InterVarsity chapter informed on special events and weekly meetings.
![donuts&discipleship](https://anna-works.com/wp-content/uploads/2023/01/donutsdiscipleship.jpg)
![Fall_Frenzy_2022](https://anna-works.com/wp-content/uploads/2023/01/Fall_Frenzy_2022.jpg)
![Gospel_seminar_IG](https://anna-works.com/wp-content/uploads/2023/01/Gospel_seminar_IG.jpg)
![jared_arney_lead_retreat](https://anna-works.com/wp-content/uploads/2023/01/jared_arney_lead_retreat.jpg)
![LG_9-9-22](https://anna-works.com/wp-content/uploads/2023/01/LG_9-9-22.jpg)
![LM_1.23_IG](https://anna-works.com/wp-content/uploads/2023/01/LM_1.23_IG.jpg)
![melrose_IG_post](https://anna-works.com/wp-content/uploads/2023/01/melrose_IG_post.jpg)
![NSR_2022](https://anna-works.com/wp-content/uploads/2023/01/NSR_2022.jpg)
![pancake_breakfast_10-9-22](https://anna-works.com/wp-content/uploads/2023/01/pancake_breakfast_10-9-22.jpg)
![senior_seminar_IG](https://anna-works.com/wp-content/uploads/2023/01/senior_seminar_IG.jpg)
![SGL_interest_meeting](https://anna-works.com/wp-content/uploads/2023/01/SGL_interest_meeting.jpg)
![SGLT_1.27](https://anna-works.com/wp-content/uploads/2023/01/SGLT_1.27.jpg)
![spring_break_trip](https://anna-works.com/wp-content/uploads/2023/01/spring_break_trip.jpg)
![SPRING_FLING](https://anna-works.com/wp-content/uploads/2023/01/SPRING_FLING.jpg)
Client Details
JMU InterVarsity
Service Provided
Branding, Content Creation
Tools Used
Adobe Illustrator
My Other Projects
Like what you see? There’s more where that came from…